A partnership.
EthicalMuch runs the BestOfYouTube.co.uk platform.
EthicalMuch started in 2019 as an experimental ‘Good News’ website. If you remember what happened in 2020 you’ll understand that the good news was in short supply!
So Ethical Much pivoted into actually creating good news. Buying and delivering the best food parcels in the UK during those dark days of lockdown. We took people fresh vegetables and sirloin steaks, bought from Aldi and delivered to the doors of those in need.
We then started publishing a print magazine, showing these good deeds, and inviting people to subscribe.
The subscriptions funded more good deeds… and on it went and grew. Today, in November 2025, the magazine is on edition 21, and we’ve done well over a thousand deliveries in the UK, and Cambodia, and Uganda.
Now, with the launch of this platform, we are creating something new, with the potential to change lives and heal lives and save lives on an unlimited scale.
Ethical Much combines business and doing good. We are not a charity, we’re a UK business, but our actions speak for themselves. We do charity, and we do it very transparently and very efficiently and we intend to continue doing so at ever increasing scale.
You can also see all the 1000+ Good Deeds actioned by Ethical Much on EthicalMuch.com
Everyone who creates a gallery automatically gets subscribed to our digital newsletter. If you would like to subscribe to the printed magazine, please do so on the website.
Thank you.